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EE (Mobile Phone Retail Stores) – large well know retail brand who were looking to roll out a franchise program after a successful initial trial.

We were appointed by EE at an early stage to help develop a franchise offer and roll out their franchise program starting with all the financials and legalities.

Over an 18-month period we approved over 35 franchisees and franchised over 90 stores (mix of new and transfer) accounting for c20% of the retail estate.

Coupled to this we helped develop numerous in-house processes such as KPI & Balance Score Cards, ‘Growth Ready’ criteria and Performance Reviews for franchisees when on-board.

Once all the above was established we then recruited the people and expertise to continue this growth as we step away from the business.