The final stage is where you are looking to recruit the right people or businesses that will share your vision for the future and want to invest their funds into the opportunity.
Potential franchisees can come from many sources and it’s key to have a marketing campaign across many platforms along with great brand PR to drive as many enquiries as possible.
Each enquiry should progress easily and quickly through a series of steps that keeps giving them more information about the franchise, whilst you gain more knowledge about them.
We will advise you on portals and systems to use and can be the first point of contact for all enquiries and follow ups, ensuring that you only engage with applicants at an agreed stage in the process.
The key to success in this area is developing a compelling story, targeting to your ideal franchisees across multiple channels.
The industry average is 80 enquiries for every 1 franchisee, it pays to be patient and also partner with the right franchisee for you, not the first franchisee!!!