We only ask you to commit one stage as a time and this first stage is all about reviewing your business with you and your key people(if appropriate), to sense check the suitability for franchising.
This will involve commitment of time from both of us as we cover the following and
more:
- The Background / Story of the Business to Date.
- Why Franchise?
- Brand(s) & Trademarks.
- The Marketplace Generally & Competition.
- Customer Attraction.
- Product Process / Supply Chain (inc capability).
- Marketing, Web & Social Media Activity / Presence.
- Pricing – Structure / Strategy.
- Unique Selling Points / Unique Products.
From this time with you, we will produce a To Do list tailored to your business of all the things that need to be done to franchise your business along with an indicative P&L for a potential Franchisee and importantly for you as the Franchisor.
Occasionally we find that your business isn’t ready to move to the next step, or you are not ready and there may take a period of time whilst you address these issues.
With this list you can either carry the points out yourself, give it to someone to do or, hopefully, ask us to carry out the points with you.