FACEGYM

FACEGYM is a globally recognised beauty and wellness brand, pioneering an entirely new category: facial fitness. Founded in London in 2014 by beauty and wellness expert Inge Theron, FACEGYM was created to sit at the intersection of wellness, beauty and fitness, offering non-invasive, high-performance facial workouts designed to lift, sculpt and strengthen the face’s 40 underused muscles.

Unlike traditional facials, FACEGYM’s signature workouts are results-driven and clinically inspired, combining facial muscle manipulation, advanced tools and collagen-boosting techniques to deliver immediate and long-lasting results. The brand has built a loyal global following, with studios across the UK, US and Australia, a Net Promoter Score of up to 74%, and a strong reputation as a “must-have” experience ahead of major life events.

Franchise partners benefit from a studio-centric, service-led model supported by award-winning skincare products, proprietary technology, and a highly engaged social media audience of over 1.5 million followers. FACEGYM provides comprehensive franchise support, including full studio design and fit-out guidance, extensive bootcamp and refresher training, digital learning platforms, marketing and social media management, and access to centralised booking and CRM systems.

With strong brand recognition, attractive unit economics and a concept that is defensible against invasive medical procedures, FACEGYM offers franchisees an exciting opportunity to bring a globally celebrated wellness brand to new markets and capitalise on the growing demand for performance-led beauty experiences.